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Listening for insights: The versatility of social
by Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands.The chalk board signs across the bar tempt locals and...
View ArticleData In. Data Out. Transforming Big Data into Smart Ideas
We are delighted to announce our latest People’s Insights report “Data In. Data Out. Transforming Big Data into Smart Ideas.” Data in. Data Out. features seven articles from MSLGROUP and SapientNitro...
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Nat Geo Wild on Snapchat
More and more brands are waking up to the importance of reaching their audience directly on the mobile – this includes innovating ways of distributing content as well as newer platforms to feature them...
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Tech Innovation – Friend or Foe?
Is all change for the better? The invention of the printing press was perhaps second only to the wheel, and has revolutionized the way we communicate – the way we learn, express ideas, and spread...
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Periscope: Live Streaming & Piracy
Live streaming apps like Periscope have gained overnight popularity, in large part due to competitor Meerkat’s success at this year’s South by Southwest (SXSW). Although they aren’t the first apps in...
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Snapchat’s Recruitment Strategy
Snapchat has no dearth of fans – it has 100 million monthly active users. The company decided to tap into its user base to find its next crop of employees, with clever use of its geofilter feature....
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Internet.org & Net Neutrality
In April 2015, Facebook found itself embroiled in the Net Neutrality debate taking place in India. Although India boasts the world’s third-largest population of internet users, the country lacks laws...
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LINE Stickers
Stickers have become a popular feature within social messaging apps, especially in Asia. Japan-based messaging app LINE has been leading the trend with more than 1.8 billion stickers sent a day. LINE’s...
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Lily – The Flying Camera
In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick became a popular and sought-after accessory for mobile phones as well as cameras. Selfies have become more or less a part...
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Tesla’s Powerwall
There’s an increasing awareness today about climate change – its reality, its effect on the planet, and the need for urgent action. Among other factors, a gradual but definite increase in world...
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